Not a Startup. A Strategic Alliance.
The Florida Marine Alliance is backed by enterprise media, proven technology, and real industry leadership. Every partner was chosen to ensure long-term credibility, scalability, and performance for Florida's dealers and brokers.
The Largest Local
Media Company in America.
Gannett and the USA Today Network reach more local markets across the United States than any other media company. Their infrastructure powers the Florida Marine Alliance's statewide distribution, lending it immediate credibility, trusted brand authority, and audience scale that no independent platform could replicate.
What This Means for Members:
- Statewide media distribution from day one
- Credibility backed by a nationally recognized brand
- Proven digital infrastructure with decades of performance history
- Audience reach that extends well beyond the marine industry
Enterprise Digital Marketing.
Built Into the Platform.
LocaliQ is Gannett's digital marketing engine — an enterprise-grade platform that delivers SEO, paid media, analytics, and attribution at a scale typically available only to large national brands. As a core partner of FMA, LocaliQ ensures that every dealer and broker on the platform benefits from this infrastructure automatically.
What This Means for Members:
- Enterprise-level SEO working for your listings from day one
- Paid media capabilities that amplify statewide reach
- Analytics and attribution tools that show real performance, not vanity metrics
- Your listings don't just get exposure — they get measurable results
The Technology That
Makes Your Inventory Perform.
AutoPLAi is the technology ecosystem that powers FMA's listing experience. It handles inventory feeds, video-first presentation, transparency tools, and AI-ready content — designed specifically to compete with and outperform national marketplaces at the listing level.
What This Means for Members:
- Automatic inventory feed connection — no manual re-entry
- Video-first listings that present your boats the way buyers actually want to see them
- Transparency tools that build buyer trust and improve closing rates
- AI-ready content infrastructure designed for the future of search
- Technology that makes your listings look better than anything on a national platform
Industry-Controlled. Industry-Governed.
Unlike national marketplaces where decisions are made by companies whose primary incentive is to sell more advertising, the Florida Marine Alliance is governed by Florida's own marine professionals. Dealers and brokers have a direct voice in how the platform operates, what features get built, and how the industry moves forward.
What This Means for Members:
- Decisions made in the best interest of dealers and brokers — not advertisers
- Platform standards set by people who understand the industry
- Founding members have direct influence over how FMA develops
- No outside marketplace controlling the rules of your own market
