Simple to Join. Built to Perform.
The Florida Marine Alliance was designed so dealers and brokers can plug in fast and start building long-term equity immediately — without adding operational burden.
How It Works
Joining the Alliance is quick and straightforward. As a founding member, you lock in early pricing, gain SEO advantages, and help shape the platform. Your inventory connects instantly via AutoPLAi, with listings automatically published across city and statewide portals in a clean, video-first format. There are no competitor ads, and everything is optimized for SEO. Most importantly, all leads go directly to you—no sharing, no diversion.
- Founding member benefits and early pricing
- Instant inventory sync via AutoPLAi
- Listings across city and statewide portals
- Clean, video-first, no competitor ads
- SEO optimized from day one
- 100% direct leads to you
Simple to Join. Built to Perform.
AutoPLAi
Handles inventory feeds, video-first listings, transparency tools, and AI-ready content. Your inventory looks better and performs better without any extra work on your end.
LocaliQ
Gannett's digital marketing engine manages SEO, paid media, analytics, and attribution across the entire platform. Enterprise-grade performance infrastructure working for every member.
Gannett / USA Today Network
The media backbone behind FMA. Statewide reach, trusted brand authority, and proven digital distribution that gives the Alliance immediate credibility and audience scale from launch.
Why FMA Was Built — In Their Own Words
Florida's marine dealers are facing a rapidly changing digital landscape. Visibility is harder to maintain. Customer relationships are at risk of being handed to third-party services. And most platforms impose terms that serve the marketplace — not the dealer.
WHAT YOU DON'T HAVE TO DO
No rebuilding your website. No changing your current CRM. No manually re-entering inventory. No learning a complicated new system. No replacing everything you're currently doing.FMA plugs into your existing operation and adds leverage — without adding burden.
