Florida Marine Alliance
FMA lets you market like a major brand—without being controlled by one.
The Platforms You're
Paying Are Working Against You.
Every year, national marketplaces raise their prices. Your leads get shared or diverted. Competitor ads show up right next to your inventory. Your visibility depends entirely on how much you spend — not how good your listings are.
You're not building equity. You're renting traffic. And the moment you stop paying, everything disappears.
- National marketplaces raise prices every year
- You don't own your leads
- Competitor ads appear on your listings
- Visibility goes to the highest bidder
- No platform built for Florida — until now
A Better Way
to Market in Florida.
The Florida Marine Alliance is a dealer- and broker-led marketing ecosystem built exclusively for Florida's marine industry. It gives you statewide and local exposure, full ownership of your leads, and long-term digital authority — without the pay-to-play model of national platforms.
This is not another listing service. It's an alternative infrastructure designed to give Florida dealers and brokers control again.
What You Get With FMA
Full Lead Ownership
Every inquiry goes directly to you. No sharing, no diversion, no marketplace interception.
No Competing Ads
Your listings are clean. No competitor ads appear next to your inventory — protecting your margins and your closing leverage.
Statewide + Local Exposure
City-specific portals combined with statewide reach. Dominate your local market while expanding across Florida from one single feed.
Long-Term SEO Equity
Unlike paid exposure that disappears the moment you stop spending, FMA builds lasting digital authority that compounds over time.
Your Brand First
FMA promotes your dealership or brokerage — not the marketplace. Long-term recognition and trust built around your name.
Fair Visibility
Visibility is earned through quality, transparency, and professionalism — not budget size.
10 Reasons FMA
Changes Marine Marketing Forever
The Florida Marine Alliance doesn't just improve marketing performance. It changes the power structure of marine marketing by giving control back to the professionals who actually sell boats.
Built to Win. Backed by the Best.
Gannett / USA Today Network
The largest local media company in the country. Unmatched statewide and national reach, trusted brand authority, and proven digital infrastructure — bringing immediate credibility and audience scale to every Alliance member.
LocaliQ
Gannett's digital marketing engine. Enterprise-level SEO, paid media, analytics, and attribution — so your listings don't just get exposure, they get measurable performance.
AutoPLAi Technology
Video-first listings, inventory feeds, transparency tools, and AI-ready content — designed to compete with and outperform national marketplaces.
Florida Dealer & Broker Leadership
The Alliance is governed by industry professionals. Decisions are made in the best interest of dealers and brokers — not outside marketplaces.
Join Now and
Help Shape the Platform.
The Florida Marine Alliance is forming now. Founding members don't just get early access — they get pricing protection, early SEO positioning before competitors join, and a direct voice in how the platform is built.
- Founding member pricing locked in
- Early SEO positioning before the market fills
- Less competition at launch
- Ability to influence platform standards
- Be part of the industry shift — not left behind by it
Early members don't just join the platform — they help shape it.
Hear It From the People Who Built It
Randy Royal, founder of the Florida Marine Alliance, sits down with the USA TODAY Network and AutoPLAi teams to explain exactly why FMA was created — and what it means for Florida's marine dealers and brokers.
Common Questions
We already use Boat Trader and YachtWorld. Why change?
You don’t have to change — yet. Most FMA members still use other platforms alongside it. FMA isn’t a rip-and-replace. It’s leverage. It gives you an alternative so you’re never fully dependent on any one platform.
Does FMA replace everything we're doing?
It replaces dependence, not optionality. You keep what works. FMA adds ownership, authority, and long-term positioning to your current mix.
Is this just another lead source?
No. Lead sources rent you traffic. FMA builds you equity. The difference is that leads, visibility, and brand authority belong to you — not to the platform.
Will this actually drive traffic?
FMA is backed by the largest local media network in the country and built specifically for Florida SEO. Traffic compounds over time rather than disappearing the moment you stop paying.
